An Australian living in London who for the past 20 years has been responsible for creating compelling, contemporary global narratives for some very British brands. A passionate creative leader, powerful storyteller and problem-solver who combines design and craftsmanship with commercial acumen. Highly valued as an astute and agile influencer for all aspects of creative: brand identity, art direction, tone-of-voice, graphic and digital production, product and packaging design.
Expertise:
Omnichannel brand stories and experiences for luxury goods
Compelling visual campaigns and seasonal concepts
Brand repositioning and execution of a unified visual language
Innovation in product design across lifestyle, beauty and fragrance categories
People management and developing multidisciplinary creative teams
Awards and Nominations:
Jo Malone London Harlequin Christmas Candle winner, FIFI Interior Scent Collection of the Year 2017
Jo Malone London Wood Sage & Sea Salt launch winner, The Fragrance Foundation Best New Media Campaign - Female Fragrance 2015
Molton Brown Traveller Set redesign, nominated for 2011 Design Week Packaging Award
Crabtree & Eveyln Seasonal Home Fragrance collection, White Birch, nominated for FIFI Interior Scent Collection of the Year 2006
Crabtree & Evelyn Noel Christmas range, nominated for FIFI Interior Scent Collection of the Year 2005
Crabtree & Evelyn Opal Collection and Botanical Collection both nominated for Elle Decoration ‘Best in Bathroom’ accessories award 2005
Crabtree & Evelyn Opal Collection, winner of the Laurent Perrier/Eureka 2004 ‘Best Design’ Award
Contact: meg@megmackintosh.co.uk