Brand and creative strategy, campaign and advertising creative (including Loaf’s first ever TV ad), copy and art direction, website redesign (UI and UX), product development, packaging, store design and navigation.
Campaign design and creative lead for collaborations, art direction, branding, packaging design, VM and store design and product development.
Creative direction, branding, packaging and product design, copy and art direction. Managed external agencies and developed a new store design concept.
Creative direction, packaging design, product design, website redesign, styling and art direction.
Creative direction, branding, packaging design, product design, styling and art direction for all photography and marketing collateral.
Provided print and graphic design, branding and packaging across the fashion, accessories, homewares and jewellery teams.
Creative direction, branding, packaging, product development across leather goods and accessories, styling and art direction for all brochures and marketing collateral.
